Priority Account Strategy Training

It is routine practice for sales organisations to put active management strategies in place for priority customers to sustain or strengthen sales outcomes.

However, the proliferation of alternatives, diminishing customer loyalty, increasing demands, and ever-increasing competition for your business are making repeat business from your top customers less and less dependable.

Your top customers have earned the right to expect additional value from you, and that means having an in-depth comprehension of their ever-changing needs and a mentality of wanting to help them flourish.

Turnkey Solutions Ltd’s Priority Account Strategy Training teaches your team to add value to priority accounts and bring in additional business for your company.

Turnkey Solutions Ltd’s Priority Account Strategy Training teaches a customer-focused approach to categorising priority accounts, collecting and evaluating critical data, and building a strategy to enhance and cultivate customer relationships.

The course concentrates on teaching your team to create added value so that both the seller and the customer benefit.

Success in nurturing priority accounts demands superior account strategies, calculated planning, and confident implementation.

Turnkey Solutions Ltd’s Priority Account Strategy Training course:

• Assists sellers to distinguish the relevant data needed to arrive at the right decisions to fully develop customer relationships
• Presents processes for gathering and logically employing that information to help sellers arrive at conclusions that have the most effect on hitting their revenue goals
• Provides a method of evaluating that data to set goals, strategies, and a process that, when implemented, helps sellers achieve their general objectives with a relationship

Turnkey Solutions Ltd’s Impetus Methodology is a flexible collection of procedures for nurturing and implementing a tactical plan to gain and increase business.

As the business world has become more complicated and less straightforward for customers, the buying process has also become more convoluted. Trusted Advisers can act as an essential resource in helping customers find their way. Successfully developing a tactical plan provides a set of procedures and tools that help sellers develop trusted adviser relationships that add value and initiate new needs for customers to grow their business with you.

The Tactical Planning Tool is a live, collaborative account management tool incorporating several components constructed to steer your team through stages of the Impetus Methodology.

How sellers evaluate data, think analytically about their customer relationships, and build robust plans will affect the success of achieving your company’s goals.

• Close quicker. Opportunities with existing customers often come to fruition faster, generating sales faster than bringing new customers aboard. Most hurdles in the buying process should already have been dealt with, and this can lead to a faster close.
• Decreased costs. Growing existing relationships is cheaper than bringing on new customers and requires much less effort.
• Sustain priority relationships. Sellers have worked hard to win business, and our Priority Account Strategy Training helps them sustain and protect it from competitive pressures.
• Focusing on the most profitable accounts. By measuring the value of relationships clearly, sellers and managers can devote their time and energy to the customers who are most likely to produce sales.

• Operate a customer-focused, structured approach to account planning that will hasten sellers' abilities to grow customer relationships and become Trusted Advisers to priority relationships by:
• Evaluating critical data about the customer, their business sector, and the competitive environment
• Recognising, producing, and developing opportunities by closely matching with the customer’s goals, needs, and plans for the future
• Creating a robust, deliverable plan
• Create a standard, understandable process
• Apply a planning tool to demonstrate its usage with a real customer
• Create an action plan to preserve and grow the relationship
• Request feedback, ideas and thoughts from others to bolster your plan