Trusted Adviser Training

Industry research indicates that only ten per cent of all meetings with sellers give company executives a feeling of having gained value. This figure should send a chill down the spine of all sellers. At Turnkey Solutions Ltd, we see this figure as an opportunity for skilled sellers. Salespeople who can take full advantage of their collaborative sales training and genuinely understand their customers’ business requirements will easily outperform competitors.

If it were that simple, all sellers would consider themselves trusted advisers, but achieving this level of skill takes commitment, time, effort, an enthusiasm to really get to know your customers’ businesses and the expertise to add value and bring fresh insight to the table.

Becoming a trusted adviser is often said to be the apex of sales, but how do you become one?

Turnkey Solutions Ltd’s Trusted Adviser Training teaches the structure and skills needed to cultivate a trusted, favoured provider relationship with your customers. The course helps sellers to reflect on the behaviours and actions of a trusted adviser, evaluate where they are currently positioned with their customers and examine the best practices of top achievers. Sellers on the course learn how to conduct higher-level interchanges with customers about their current and longer-term goals, challenges, approaches, and prospects and then skillfully put together recommendations and position value while exhibiting insight. Sellers on this course practice using highly tailored situations and build bespoke plans of action for critical relationships.

• Strengthen customer allegiance and retention
• Speed up sales cycles and overcome competitive threats
• Reduce fee pressure and boost margins and profit
• Achieve higher, broader access to cross-sell and increase relationships

• Use a common language, structure, and approach for nurturing trusted relationships, increasing the chances of being accepted as a valued confidant
• Develop skills at conducting deeper, more tactical customer interchanges to expose needs
• Proactively develop the skills to position yourself and your team as an ongoing source of ideas
• Use a tool to prepare and conduct daily action planning that makes full use of time and resources